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Consumer recommendations a driving force in social commerce
October 4, 2011 by admin · Leave a Comment
It’s been said that online commerce is the engine of retail. And what’s the fastest growing segment of online commerce? It appears to be social commerce, and this new study on our online shopping habits from e-commerce specialists at ChannelAdvisor sheds light on why. The Global Consumer Shopping Habits Survey gives further evidence as to why customer recommendations and reviews have become such an important part of the buying process. Consider these findings: 90% of those surveyed read product reviews from other shoppers before buying. 83% said reviews affect whether they actually purchase an item. 53% said that comments posted to Facebook and Twitter pages play a role in their buying decisions. More than one-third (34%) have become “fans” of retailers on Facebook. 83% are likely to visit a retailer’s website if it’s been recommended by a Facebook friend.
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Consumer recommendations a driving force in social commerce
