Mobile News

Social media spotlight: Twitter overhauls micro-blogging experience

Twitter has announced it will see in the New Year with a major redesign for its site and mobile apps, aiming to simplify its interface and give advertisers a better platform to engage with users. The changes will happen in two key areas: brands and civilians (or ‘private users’). Civvies will allegedly see increased functionality through four new buttons: Home : The news feed, now featuring embedded media content. Connect : @replies and @mentions, now offering the option of entering another user’s handle for instant information and connectivity. Discover : A dedicated space to search for trending topics and hashtags, which will identify stories and trends based on connections, location and language (how long until we see stories suggested on the basis of tweet content?) Me : The user’s profile, presented in a more aesthetically-pleasing manner. The redesign has yet to be rolled out universally, but a poll of Mashable readers suggest that 41 percent of respondents ‘love’ the new changes. Most criticism appears to focus on issues with the mobile apps, specifically missing features in iOS. The big news in this announcement, though, is really what’s going on with brand pages.

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Social media spotlight: Twitter overhauls micro-blogging experience