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The Guardian launches new ad model for N0tice
December 13, 2011 by creative · Leave a Comment
Last month we told you about the launch of n0tice , a hyperlocal online community “noticeboard” incubated by The Guardian . Yesterday, they flipped the switch on a new advertising platform. Yes, the “SoMoLo” revolution will be ad-supported. Here’s how it will work, explains Matt McAlister , Director of Digital Strategy at Guardian Media Group: Today we’re launching ads for noticeboards. Noticeboard owners can earn revenue by selling featured positions for classified listings or ‘offers’ as we call them, similar to the traditional yellow pages model. They will earn 85% of the revenue generated on their noticeboards, and they will have options for sharing their earnings with charities. Featured offers cost users £1/day (or the equivalent base-level regional currency) and include both a visual enhancement and priority ranking on the page
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The Guardian launches new ad model for N0tice
