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The website is dead and other predictions for 2012
January 1, 2012 by admin · Leave a Comment
We’ve published in the past some interesting pieces of social media research from Mike Schwede who has always taken an interesting look at how the public responds to and impacts the major stories of the day from the Greenpeace siege on Nestle to the shortlived love affair with Pippa Middleton. He joins us here for a look at some big observations for the year to come. My visit to LeWeb 2011 with Tobias and Barbara in December was very inspiring, especially the personal conversations with Internet entrepreneurs, app developers and social media pros. What seemed important to me for 2012, and will certainly be a big part of the discussion I’ve outlined here: LoMoSo will be central – local, social, mobile. Mobile Internet use will increase sharply, especially with customers who already have a high online affinity. Its importance will actually exceed that of desktop use. This fact has an impact on the requirements of your website, or on search advertising strategies
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The website is dead and other predictions for 2012
