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How can crisis comms experts keep up with all the latest technologies?

This is the third and final installment of our series with crisis communications expert Neil Chapman who led crisis communications for BP during the Deepwater Horizon spill in 2010 and is now a senior associate at Wixted Pope Nora Thompson . Chapman gives us his view on how digital media (and particularly social) have transformed crisis communications strategy. Chapman runs instructional workshops and training in the field of crisis communications. These are some of the most frequent questions he fields, which he will answer here for SMI readers. For part 1 of this discussion, please visit and for part 2, click here . I’m a communicator. I deal in words

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How can crisis comms experts keep up with all the latest technologies?

The website is dead and other predictions for 2012

We’ve published in the past some interesting pieces of social media research from Mike Schwede who has always taken an interesting look at how the public responds to and impacts the major stories of the day from the Greenpeace siege on Nestle to the shortlived love affair with Pippa Middleton. He joins us here for a look at some big observations for the year to come. My visit to LeWeb 2011 with  Tobias and  Barbara in December was very inspiring, especially the personal conversations with Internet entrepreneurs, app developers and social media pros. What seemed important to me for 2012, and will certainly be a big part of the discussion I’ve outlined here: LoMoSo will be central – local, social, mobile. Mobile Internet use will increase sharply, especially with customers who already have a high online affinity. Its importance will actually exceed that of desktop use. This fact has an impact on the requirements of your website, or on search advertising strategies

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The website is dead and other predictions for 2012

The Guardian launches new ad model for N0tice

Last month we told you about the launch of n0tice , a hyperlocal online community “noticeboard” incubated by The Guardian . Yesterday, they flipped the switch on a new advertising platform. Yes, the “SoMoLo” revolution will be ad-supported. Here’s how it will work, explains Matt McAlister , Director of Digital Strategy at Guardian Media Group: Today we’re launching ads for noticeboards. Noticeboard owners can earn revenue by selling featured positions for classified listings or ‘offers’ as we call them, similar to the traditional yellow pages model. They will earn 85% of the revenue generated on their noticeboards, and they will have options for sharing their earnings with charities. Featured offers cost users £1/day (or the equivalent base-level regional currency) and include both a visual enhancement and priority ranking on the page

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The Guardian launches new ad model for N0tice

Social media spotlight: Twitter overhauls micro-blogging experience

Twitter has announced it will see in the New Year with a major redesign for its site and mobile apps, aiming to simplify its interface and give advertisers a better platform to engage with users. The changes will happen in two key areas: brands and civilians (or ‘private users’). Civvies will allegedly see increased functionality through four new buttons: Home : The news feed, now featuring embedded media content. Connect : @replies and @mentions, now offering the option of entering another user’s handle for instant information and connectivity. Discover : A dedicated space to search for trending topics and hashtags, which will identify stories and trends based on connections, location and language (how long until we see stories suggested on the basis of tweet content?) Me : The user’s profile, presented in a more aesthetically-pleasing manner. The redesign has yet to be rolled out universally, but a poll of Mashable readers suggest that 41 percent of respondents ‘love’ the new changes. Most criticism appears to focus on issues with the mobile apps, specifically missing features in iOS. The big news in this announcement, though, is really what’s going on with brand pages.

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Social media spotlight: Twitter overhauls micro-blogging experience

Social creative: Philips helps the nation rise and shine

Consumer recommendations a driving force in social commerce

It’s been said that online commerce is the engine of retail. And what’s the fastest growing segment of online commerce? It appears to be social commerce, and this new study on our online shopping habits from e-commerce specialists at ChannelAdvisor sheds light on why. The Global Consumer Shopping Habits Survey gives further evidence as to why customer recommendations and reviews have become such an important part of the buying process. Consider these findings: 90% of those surveyed read product reviews from other shoppers before buying. 83% said reviews affect whether they actually purchase an item. 53% said that comments posted to Facebook and Twitter pages play a role in their buying decisions. More than one-third (34%) have become “fans” of retailers on Facebook. 83% are likely to visit a retailer’s website if it’s been recommended by a Facebook friend.

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Consumer recommendations a driving force in social commerce

Social Creative: We&Co adds a new dimension to a tip and ‘cheers’

Social Commerce Spotlight: Peeqing into the future of social shopping

Social commerce spotlight: Pizza? There’s an app for that

Crisis control: The stupidity of silencing social media

When protesters took to the streets earlier this year in Tunis, Cairo and Benghazi, the teetering autocrats in charge acted swiftly. They shut down the Internet and mobile connections in an effort to wipe out the opposition’s lines of communications and stop the Facebook-fueled revolution before it could rock the palace gates. The effort proved fruitless, as many of us in the West confidently predicted. With Gaddafi’s dramatic fall in recent days, these despots have now all been swept from power, the first victims of an out-of-touch, gerontocratic ruling class felled by the power of youth and technology and social media. With this in mind, why did Britain’s Home Office think then that blocking or reducing the public’s access to Facebook, Twitter and Blackberry Messenger (talk about out of touch!) during times of urban rioting would make the streets of the UK any safer? Luckily, cooler heads prevailed. There will be no freeze of Facebook during the 2012 Games. Twitter will not be toppled by MI5 the next time hoodies take to the streets

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Crisis control: The stupidity of silencing social media

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