Advertising
Ted Dhanik is Bringing Advanced Technology to Digital Marketers
September 28, 2012 by admin · Leave a Comment
Ted Dhanik is the co-founder and president of engage: BDR, a media advertising company that combines display, video, and branded entertainment into a single network. According to the company website, engage: BDR is one of the first online media companies with marketing solutions tailored for direct response and performance marketers, offering everything from the first RTB self-serve display platform to a full-service digital production studio.
Dhanik went to California State University, Hayward and graduated with a degree in Business Administration and Marketing. After graduating, he worked in sales for a few years until he landed the role of director of business development at Xoriant Corporation. While there, Dhanik sold partnerships and alliances and was responsible for implementing professional services as well as developing custom applications.
After Xoriant, Dhanik was hired at Nextag.com, where he worked on scaling the firm’s tech and non-tech lead generation programs. Dhanik also helped launch the company’s customer lending home and finance lead business.
After Nextag.com, he went on to work for LowerMyBills.com, where he helped develop and launch the company’s home equity product. He was also responsible for making and managing relationships with large partners, as well as scaling the company’s poorest performing product.
In 2003, Dhanik started working at MySpace.com, where he was responsible for launching the brand in all major markets. To accomplish this task, Dhanik developed an integrated on- and off-line marketing strategy. Also at Myspace.com, Dhanik developed the MySpace Celebrity concept as well as many other products.
After five years at MySpace, Dhanik decided to launch his own company with co-founder Kurtis Rintala. Through engage: BDR, Dhanik gets to offer advertisers the latest marketing solutions, advanced technology, and custom programming. At engage: BDR, Dhanik oversees strategic marketing, sales and business development, client relationship management, and content acquisition. To learn more about engage: BDR or Ted Dhanik, please see the following links:
